How to get your first 10 customers? What are you selling? For the first 10 customers, you try anything and everything that you can to get them. They are largely gained through referrals and word-of-mouth. In this
3 Reasons Why SaaS Founders From Engineering Background Struggle With Marketing and How to Overcome Them You made the world’s best chocolate and wrapped it in a newspaper. Is it going to sell itself? Maybe not? This is where the role of marketing comes into
anti fragile Founder in First Gear World has a new reality now. Time to shake your beliefs. Does not matter what experience shaped those for you. Two weeks ago you may have had validated demand, unit
acquisition Upekkha Cohort 6 announcement Application for Cohort 6 of Upekkha program is now open. Apply here Upekkha helps SaaS founders build Value SaaS business. Value SaaS is getting to $10m in ARR capital efficiently.
b2b UpekkhaOne Cohort 5 announcement Application for Cohort 5 of UpekkhaOne in now open. Apply here Upekkha is a catalyst that helps founders build Value SaaS business. Founders turn their business Value Saas by getting
b2b PRODUCT - POT, POTTER or POTTER's CLAY What is a product? Typical answer from engineering founders is that, ‘A product is a set of features’. This mindset leads to a never-ending spiral of building ‘new
m&a Endgame of Startup Most founders jump into the startup scene similar to participating in a running race with no finish line. Think like a Chess Grandmaster Studies point out that chess grandmasters visualise
Founder Future, Employees Eyes One of the problems that founders often lament about is that they feel their employees do not have the same sense of ownership of the company as they do. In
Exits are Hidden Most startups die, only a few exceed expectations and become successful beyond imagination. These successful ones become the talk of the town, while the failed ones quietly fade away into
saas Announcing UpekkhaOne Cohort 4 Application for Cohort 4 of UpekkhaOne is now open. Apply here by Jan 25. UpekkhaOne is a two year program that helps SaaS startups get to their first $1m in
product market fit Market trumps everything Starting point of a startup is an idea and it goes through a journey of product releases and pivots to reach its product market fit and further scale. Source of
acquisition M&A is fear meets greed on a treasure hunt voyage “Startups are bought never sold” Like many others I have used this aphorism in every M&A Connect conversation in last 8 months. It sounds intelligent, pithy making some
